One Of A Kind Online

Build Brand Awareness With OOAK Shoppers Year-Round

Create connections with our audience of craft enthusiasts with digital marketing opportunities to help you grow your customer base between shows!

In 2020, we all learned the value of building our businesses both on- and offline. In a year without shows, we grew and shifted, learning new ways to get things done. Now, as we make our return to events in 2021, we are moving forward with a more balanced approach, combining digital relationship building with the connection and conversion of face-to-face events. Learn how you can build your business online with One Of A Kind.



One Of A Kind shoppers are affluent, predominantly female, Ontario-based shoppers, 49% of whom are Millennials and Gen Xers.


  • Over 95,000 Newsletter Subscribers
  • 96% Have Visited a One Of A Kind Show Before
  • 25% Open Rate, 12% Above Industry Standard
  • 11% Click-to-Open Rate, 2% Above Industry Standard
  • 4% Clickthrough Rate, 3% Above Standard


  • Over 58,000 Instagram followers
  • 38% are Millennial
  • 35% live in Toronto
  • Over 3 Million Impressions Garnered for #OOAKOnline



Join One Of A Kind online to tell your brand story, launch a new product or celebrate a milestone and help us showcase the creativity and resiliency of the Canadian maker community. This summer, we're offering two ways to build brand awareness on our social channels. We will keep adding and updating opportunities throughout the year, so check back or subscribe for more information.  



Grow your social media following, create online engagement and drive traffic to your website with a dedicated feed post on the @ooak_toronto Instagram account. Promote your brand or highlight a specific product to our more than 58K Instagram followers.



🟣 Brand Awareness

🟢 Product Launch/Awareness

🔴 Traffic to Website/Social Media


AVAILABILITY: May - Aug 2021

PRICE: $200 + applicable taxes


Capture new followers, create a buzz on social and make one lucky customer's day with our monthly social media contest features. You supply the prize and shipping and we host the contest, directing entrants to follow your account to enter, through weekly contest promotion.



🟣 Brand Awareness

🔴 Traffic to Social

🔵 Exclusive Promos


AVAILABILITY: June - Aug 2021

PRICE: $300 + applicable taxes


Book a 1-on-1 Zoom call with someone from our team below or email us at [email protected].