As we move the One Of A Kind experience online this year, and our platform becomes more accessible than ever, we are looking forward to welcoming new vendors to our community. To ensure that your business is eligible for One Of A Kind Online, please review our Acceptance Criteria.
1. YOU ARE THE DESIGNER AND HEAVILY INVOLVED IN THE PRODUCTION OF YOUR WORK
We are looking for makers of all kinds--from traditional to digital and creative to commercially-driven. While our criteria for production will differ from category to category, what remains firm is our commitment to support our creative community and showcas local craft.
Some of our makers create solo; others work with family or a small team; our fashion designers often employ local production help; and exhibitors in our Responsibly Sourced category team up with local makers and manufacturers to bring their creative ideas to fruition. Take care to outline your production process(es) in detail in your application, to demonstrate to the jury that your work aligns with our criteria.
Beyond production guidelines, we are looking for work that is creative, innovative, cohesive, avoids saturated trends and is respectful of copyright law and other cultures.
2. YOU RESIDE IN AND PRODUCE YOUR WORK IN CANADA
Taking into considerations the limitations of current circumstances, particularly holiday deadlines and shipping delays, we have made the decision to allow only makers residing in Canada to participate in our online Winter Show. But with our platform more accessible than ever, we are excited to welcome new makers from across the country to our community this year!
Additionally, we want consumers to support the local creative economy, so every item for sale in the show must also be made in Canada. Any manufacturing help must be locally sourced, but not all raw materials needs to be. Designing products and having them produced overseas is NOT something we permit.
3. YOU MEAN BUSINESS
We like to have fun just as much as the next person but, just like our in-person event, our Virtual Show will be a bigger production than most and we want you to be set up for success! So, we are looking for makers who are on top of all areas of their business, including:
Branding and Marketing: Customers are looking to connect with brands that tell a story, in everything from product photos and packaging to your website and social media.
Product and Packaging Quality: We want to make sure that the aesthetic and quality of the work you sell on OOAK Online matches the level our customers know us for. This also means that you work is suitable, commercially viable, and has appropriate price points in relation to the local market.
Promotion: As part of your participation in the Virtual Show, each vendor is responsible for:
- Promoting the show through their website, newsletters and/or social media channels.
- Inviting shoppers to the Facebook Event page.
- Ongoing social media promotion throughout the show.
And, fear not, One Of A Kind will provide assets, content inspiration and repostable content that vendors can use to fill out their promotion schedule.
4. OUR EXCLUSIVITY PHILOSOPHY
One Of A Kind was born of the need for a place that Canadian makers could show and sell their work. Before e-commerce, and even before retail was open on Sundays, One Of A Kind established itself as the flagship place to buy Canadian handmade. Now, over 40 years later, we are still the best place for modern makers to build their business. And our loyal customer base comes out each year for an exclusive shopping experiencing that highlights the best of the best in the creative community.
So, typically, your One Of A Kind participation would include an exclusivity clause that asks that you be judicious about your participation in other shows around the time of our event. This allows us to create a can't-miss shopping experience that draw out shoppers in large numbers! However, in recognition of our new digital home for the Winter Show, and the challenges faced by our community this year, we will be waiving the clause for participation in this year's online event.