JOIN ONE OF A KIND ONLINE

OCTOBER 22 - DECEMBER 20, 2020

For the past 45 years, the One Of A Kind Winter Show has been a must-attend event, connecting craft conscious shoppers with the best Canadian makers, artisans and designers. Though we are heartbroken that we won't be able to come together in person for the 2020 Winter Show, we are excited to re-create the OOAK experience online.

With our new virtual event platform, vendors will be able to create a digital booth to tell their brand story, showcase products and connect with a wider audience of OOAK shoppers than our in-person event. And with lead generation, messaging, matchmaking and easy Shopify integration, you'll find lots of tools to help you build your business in our new digital space. Watch this quick video or head below to learn more!

Though our Winter Show will look a little different this year, we're excited to take these next steps in OOAK history and we'd love for you to join us!

BEEN PART OF OOAK BEFORE?
Fill out the accelerated application (above) with only the information that has changed since we saw you last.

EXTENDED DEADLINE: SEPTEMBER 21, 2020

We hear that some of you could use a bit more time to finish up your application, so we are extending the deadline until Monday to give you one more weekend to submit! Applications submitted by Monday will be considered in the first round of jurying. Applications submitted after Monday will be considered in subsequent rounds, for any available spots within each category.

LEARN MORE ABOUT ONE OF A KIND ONLINE

DATES

OCTOBER 22 - DECEMBER 20, 2020

Nine weeks of content and programming, including curated wishlists, workshops, DIYs and interactive features to help customers shop One Of A Kind Online this holiday season.

 

THE PACKAGE

$650 for One Of A Kind Online membership, active from sign-up through to the end of the show.

* Price does not include applicable taxes.
 

WHAT YOU GET

  • A PROFILE to showcase your brand, your story and your making process and direct customers to your website and social.
  • A STORE to showcase your products, with the ability for SHOPIFY-INTEGRATED product upload and checkout.
  • MARKETING TOOLS, like lead generation, messaging and a matchmaking service to introduce new shoppers to your brand.
  • A One Of A Kind MARKETING CAMPAIGN, including digital, print, TV and radio ads and a PR campaign.
  • Nine weeks of OOAK content to promote and repost to engage shoppers with our event and your brand.
  • Access to FREE MARKETING, PR AND SPONSORSHIP OPPORTUNITIES throughout the show.
  • Additional opportunities for PAID EXPOSURE throughout the show, including ad banners and featured spots.
     

WHAT WE NEED

  • Before you apply, make sure to read our ACCEPTANCE CRITERIA to determine if One Of A Kind is the right fit for your business.
  • And review our APPLICATION CHECKLIST to ensure that you have everything you need to submit a successful application.

 

SPECIAL OFFERS FROM FRIENDS OF OOAK

We're calling on some of our Friends of OOAK to help our community get set up for their first virtual Winter Show. Take advantage of these helping hands and special offers to make the most of your One Of A Kind experience, and keep checking back for more to come!

Our Virtual Event platform comes with easy Shopify integration, so that you can manage One Of A Kind inventory and sales right through your own Shopify shop. So, we highly recommend that all participating exhibitors sign up for the platform, if they aren't on it already. 

We won't be opening our Vendor Profiles for you to fill out until early October, so we encourage you to get set up and comfortable with Shopify with one of two special offers from our Friends of OOAK below

SHOPIFY'S GO DIGITAL CANADA PROGRAM

Shopify's in-house set-up program is open to all Canadian makers and includes a FREE 90 DAY TRIAL and the resources you need--including WEBINARS and 1-ON-1 SESSIONS to help set up your shop. PLUS, vendors who sign up for a Shopify plan before their trial ends will receive and ADDITIONAL TWO MONTHS FREE.

Click here or sign up for the webinar below to learn more.

DEADLINE: Sign up for free 90 day trial expires on September 30, 2020. Those who sign up after October 1 will receive a free 14 day trial instead. All other services are available throughout.

DIGITAL MAIN STREET'S SHOP HERE PROGRAM

ONTARIO MAKERS are eligible to receive more IN-DEPTH HELP setting up their new Shopify Shop, including a FREE 90 DAY TRIAL,  1-ON-1 ASSISTANCE and PARTNER BENEFITS. ShopHERE offers step-by-step guidance from set-up to product upload, inventory management, digital marketing and shop maintenance.

Click here or watch the video below to learn more.

DEADLINE: Sign up for free 90 day trial expires on September 30, 2020. Those who sign up after October 1 will receive a free 14 day trial instead. All other services are available throughout.

ONE OF A KIND SCHOLARSHIPS

Check out some of the amazing opportunities that can help you get your start with One Of A Kind online!
 

LET'S DUUO THIS SCHOLARSHIP

With our new plans for the Winter Show announced, we've partnered back up with our friends at Duuo Insurance to help even more makers join One Of A Kind Online. Together, we are offering FIFTY $100 SCHOLARSHIPS for the Winter Show to help you set your business up for success this holiday season. PLUS, five hard hustling Winter vendors will have the chance to $1,000 IN CREDITS TOWARDS THE SPRING 2021 SHOW.

BIPOC SCHOLARSHIP

Earlier this year, we made a commitment to ensuring that the One Of A Kind community represented the diverse talent and voices on the Canadian craft scene. The fruits of this labour won't happen overnight, but as we build a new One Of A Kind, we will continue to examine ways we can make our brand platform more accessible and inclusive for all. As part of our first steps, we are thrilled to announce that we will be awarding up to 20 OOAK ONLINE SCHOLARSHIPS to new BIPOC applicants to the Winter Show. 

Want to Apply?

  • Just check the BIPOC Scholarship box on your One Of A Kind application.
  • Applicants must not have participated in a One Of A Kind event before.
  • Winner will be notified upon acceptance to the show.

STAY IN TOUCH

Want to stay up-to-date on all of the latest information from One Of A Kind? Subscribe to our maker newsletter to learn about special offers, upcoming events and application deadlines.

On My Way to OOAK Subscribe

You understand that your information will be used in accordance with our Privacy Policy, and that you may withdraw your permission to receive any of our communications at any time.

FEATURES

SHOWCASE YOUR BRAND

Create a PROFILE so that shoppers can get to know you and your business. 

  • Customize your banner and branding
  • Upload your promotional videos and images
  • Connect your website and social media
  • Showcases achievements with special OOAK bagdes
  • Create contact cards so shoppers know the face(s) behind the profile
  • Create lookbook images that are linked to your products so that customers can shop from your lifestyle shots
  • Post free downloadable content, like style guides, printables, catalogues or line sheets

 

Plus, access to lots of tools to help recreate the show experience, like:

  • Field customer questions and send information and special offers to visiting shoppers with the MESSAGING feature.
  • Book APPOINTMENTS for virtual consultations on your preferred platform with the calendar link.

 

SHOWCASE YOUR PRODUCTS

Populate your STORE with product listings so that customers can browse your work and so that you are set up to take advantage of marketing and PR opportunities.

 

RECOMMENDED!

You will get the most out of the OOAK Online experience with SHOPIFY as your e-commerce platform. With our Shopify integration you can connect your existing shop and manage inventory and sales all in one place. 

Whether you are on Shopify already or need help getting set up, we have some great resources to help prepare you for the show.

Click here to learn more.

SHOWCASE COLLECTIONS

Create shoppable LOOKBOOKS by uploading grouped products shots and lifestyle photos and creating linked areas that customers can click through to buy.

SYNC YOUR STORE WITH EASE

One Of A Kind Online comes with EASY SHOPIFY INTEGRATION, so that you can manage OOAK inventory and sales right through your own shop. Shopify products will be synced with One Of A Kind Online, including images, product info and inventory. Visitors will be able to ADD TO BASKET as they browse your products and checkout directly through your Shopify shop.

ALREADY ON SHOPIFY?

Great, you are ahead of the game! In early October, we'll open up your Vendor Profile so that you can connect your Shopify shop and upload all of your branding and marketing materials. You will receive a newsletter with more information when everything is ready to go.

In the meantime, make sure to take advantage of Shopify's Office Hours to meet with a Support Advisor for a 45-minute consultation on how you can optimize your shop. They will go through a rough checklist and review your existing Shopify store with you, highlighting areas where things could be improved from an esthetic, process, trust, or business-growth perspective and make recommendations on how to improve.

Click here to sign up for Office Hours.

 

NOT ON SHOPIFY?

No problem! We can help you get signed up for a 90-DAY FREE TRIAL in one of two ways. Click here to learn more.

 

NOT READY TO JOIN SHOPIFY?

Vendors who do not want to take advantage of the above offers and prefer to use their own e-commerce platform or no selling platform, can expect the following:

  • If you have ecommerce, but are NOT using  Shopify, you will be able to link your product listing page to the products on your own store. Shoppers can click a VISIT SITE TO PURCHASE button and will be redirected in a new tab.
  • If you are not selling online, your product listing page will function more like a catalogue to showcase your products. If a customer wants to buy something from you, they can use the in-system messaging to contact you directly.

 

REACH OUT TO BROWSERS AND BUYERS

With the LEADS feature, you will be able to connect with logged in shoppers who browse your profile or products through the platform.

You'll only receive a first name by way of identification, but you will be able to see how they are engaging with your pages and send messages with additional information or special promotions to help close sales or encourage repeat purchases.

GET MATCHED WITH NEW CUSTOMERS

We know that shopping One Of A Kind can feel like a big task, whether in-person or online!

So, we are creating a full schedule of content to keep customers engaged and coming back to discover more One Of A Kind Online. We'll also put together a complement of social features, including promotions like our Instagram features from this summer, to keep our customers shopping.

Meanwhile, on the platform, our MATCHMAKER feature will allow customers to answer a few quick questions about their shopping preferences, and get connected with a weekly dose of new makers to know and love right in their inbox.

GET ACTIONABLE ANALYTICS

With the ANALYTICS feature, you will be able to get up-to-date data on how logged in shoppers are interacting with your profile and products throughout the course of the show. Use these insights to run special offers, expand your profile content and "merchandise" your studio to optimize shopper experience throughout the show!

ADDITIONAL OPPORTUNITIES

Do you have an easy DIY that you'd love to share with our shoppers? We are planning a full roster of vendors to host digital DIY Workshops that inspire a love of craft--and connect you with new customers--throughout the show. Participants will receive special promotion of their workshop on our consumer social channels and newsletter. Select participants may also be asked to participate in sponsored workshops for which they will receive additional compensation.

If you are interested in participating, make sure to check the DIY Workshops checkbox when filling out your application.

Want to show our shoppers where you make the magic happen? Let us help you show off your space and making process with our Virtual Studio Tour series. Participants will receive special promotion of their tour on our consumer social channels and newsletter. 

If you are interested in participating, make sure to check the Studio Tours checkbox when filling out your application.

We are working on a full schedule of content, including themed Gift Guides, Influencer Picks and more, to round out the programming for the nine weeks of the Winter Show.

We are also looking for vendors who are comfortable being interviewed for any potential PR opportunities, so if this sounds like you, make sure to check the Interviews checkbox when filling out your application.

Vendors looking for a little extra exposure for their brand, products or a special promotion will be able to purchase additional advertising opportunities like ad banners, Featured Maker and Featured Product spots, social promotion and more.

HOW TO GET STARTED

Our Virtual Event platform comes with easy Shopify integration, so that you can manage One Of A Kind inventory and sales right through your own Shopify shop. So, we highly recommend that all participating exhibitors sign up for the platform, if they aren't on it already. 

We won't be opening our Vendor Profiles for you to fill out until early October, so we encourage you to get set up and comfortable with Shopify with one of two special offers from our Friends of OOAK below

SHOPIFY'S GO DIGITAL CANADA PROGRAM

Shopify's in-house set-up program is open to all Canadian makers and includes a FREE 90 DAY TRIAL and the resources you need--including WEBINARS and 1-ON-1 SESSIONS to help set up your shop. PLUS, vendors who sign up for a Shopify plan before their trial ends will receive and ADDITIONAL TWO MONTHS FREE.

Click here or register for a free webinar below to learn more.

Deadline: Sign up for free 90 day trial expires on September 30, 2020. Those who sign up after October 1 will receive a free 14 day trial instead. All other services are available throughout.

DIGITAL MAIN STREET'S SHOP HERE PROGRAM

ONTARIO MAKERS are eligible to receive more IN-DEPTH HELP setting up their new Shopify Shop, including a FREE 90 DAY TRIAL,  1-ON-1 ASSISTANCE and PARTNER BENEFITS. ShopHERE offers step-by-step guidance from set-up to product upload, inventory management, digital marketing and shop maintenance.

Click here or watch the video below to learn more.

DEADLINE: Sign up for free 90 day trial expires on September 30, 2020. Those who sign up after October 1 will receive a free 14 day trial instead. All other services are available throughout.

Within your One Of A Kind Online profile, you will be able to showcase videos, create shoppable lookbooks, add free downloadable content, link to your website and social channels and more! Start thinking of what digital content you can add to your profile to re-create the OOAK experience and engage with customers throughout the show.

Examples:

  • Videos that showcase your making process or brand story.
  • Videos that let shoppers get to know you, the maker.
  • Lifestyle or multi-product shots that can be used to create clickable/shoppable images.
  • Free downloadable content like printables, styling guides or templates.
  • Any special promotions you can create for the show--our experience with our virtual shows this summer really reinforced that these types of "exclusive offers" really drive buying.

With our new virtual platform, we are hoping to replicate the most treasured parts of the show experience, including curated shopping experiences, connecting makers with customers and a full schedule of programming that will keep our shoppers coming back.

To take advantage of these opportunities, we encourage you to start exploring some of the spaces and places that will help create success at a virtual event, like:

  • Going Live on social media or creating shoppable a livestream, with live chat, on Livescale.
  • Connecting with customers 1-on-1 on your preferred video chat platform, like Zoom.

SOUND GOOD?

QUESTIONS?

You can reach us at [email protected].